Digital displays are electronic advertising methods that make use of public spaces. I can only speak from experience that in some public washrooms like in nightclubs, you get the digital signage right in front of you when you’re, well, you know. It makes sense to advertisers to use this type of advertising innovation because you become what’s known as captive audience. You see, digital signage technology is a popular way to both entertain and inform you when you’re stuck doing something (or nothing!) in one location for an extended period of time. Of course, extended could mean 30 seconds in today’s hussle and bussle lifestyle but nonetheless you’re captive. When you’re on the subway and don’t want to look at people in the eye, why not stare at the digital sign right in front of you?! On the other end of things, billboard-size digital displays which can capture your attention as well.