Archive for March, 2009

Pomegranate phone tricks audience

March 11th, 2009 | Category: Advertising,Mobile Phones

Imagine a smartphone that extends past the functionality of the iPhone. Can it be the pomegranate phone?

The phone presents itself on the website with many unusual features such as a coffee machine, projector, harmonica, and electric razor. After clicking the ‘release date’ plugin, the page directs viewers to a page oriented around tourism in Nova Scotia. This misled many viewers, and many find it controversial if it was a good idea to exclusively target the ad around people interested in technology.

Perhaps Nova Scotia is lacking in tourists lately.

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