Imagine a smartphone that extends past the functionality of the iPhone. Can it be the pomegranate phone?

The phone presents itself on the website with many unusual features such as a coffee machine, projector, harmonica, and electric razor. After clicking the ‘release date’ plugin, the page directs viewers to a page oriented around tourism in Nova Scotia. This misled many viewers, and many find it controversial if it was a good idea to exclusively target the ad around people interested in technology.

Perhaps Nova Scotia is lacking in tourists lately.

Digital displays are electronic advertising methods that make use of public spaces. I can only speak from experience that in some public washrooms like in nightclubs, you get the digital signage right in front of you when you’re, well, you know. It makes sense to advertisers to use this type of advertising innovation because you become what’s known as captive audience. You see, digital signage technology is a popular way to both entertain and inform you when you’re stuck doing something (or nothing!) in one location for an extended period of time. Of course, extended could mean 30 seconds in today’s hussle and bussle lifestyle but nonetheless you’re captive. When you’re on the subway and don’t want to look at people in the eye, why not stare at the digital sign right in front of you?! On the other end of things, billboard-size digital displays which can capture your attention as well.